Terms of Service

Last updated: October 14, 2026

These Terms of Service (“Terms”) govern your use of the mobile application Approach: AI Social Coach(“Approach,” “the app,” “we,” “us,” or “our”), published by PjamaLama (Marnu van Niekerk). By creating an account or using Approach, you agree to these Terms. If you do not agree, do not use the app.

Acceptance

You accept these Terms when you download, install, access, or use Approach. We may update these Terms from time to time; continued use after changes become effective constitutes acceptance of the revised Terms, subject to applicable law.

Eligibility

Approach is intended only for individuals who are at least 18 years of age. By using the app, you represent that you meet this requirement and have the legal capacity to enter into these Terms. If you are using the app on behalf of another person, you represent that you are authorized to bind them to these Terms.

Account & Sign-In

You must sign in to use Approach. We support sign-in with Google and Sign in with Apple through Firebase Authentication. You are responsible for maintaining the security of your device and store accounts. You agree to provide accurate information and to notify us promptly if you suspect unauthorized access to your account.

You may delete your account at any time using Settings → Delete Account in the app, as described in our Privacy Policy.

Subscriptions & Purchases

Certain features require a paid subscription. Subscriptions are offered on auto-renewing monthly and annual plans (where available) and are processed exclusively through the Apple App Store or Google Play, not directly by us.

  • Payment is charged to your Apple ID or Google Play account at confirmation of purchase.
  • Subscriptions automatically renew unless you cancel at least 24 hours before the end of the current billing period.
  • Your account will be charged for renewal within 24 hours prior to the end of the current period at the price shown in the store at the time of renewal.
  • You can manage or cancel subscriptions in your Apple or Google account settings. Deleting the app does not cancel your subscription.
  • If you reinstall Approach or use a new device, use Restore Purchases in the app (where offered) to restore subscription access tied to your store account.
  • Refunds are handled solely by Apple or Google according to their policies. We do not process refunds directly.

Subscription status and related identifiers may be processed by our subscription partners (such as RevenueCat and Superwall) as described in our Privacy Policy.

Acceptable Use

You agree not to:

  • Use Approach for any unlawful purpose or in violation of any applicable law or regulation.
  • Harass, abuse, threaten, or harm others, or encourage others to do so.
  • Attempt to reverse engineer, decompile, or extract source code from the app except where permitted by law.
  • Interfere with or disrupt the app, servers, or networks connected to the app.
  • Use the app to generate or distribute spam, malware, or misleading content.
  • Misrepresent your identity or affiliation.
  • Scrape, crawl, or use automated means to access the service without our permission.

Recording and consent: Approach includes features that may involve recording audio on your device for local transcription and coaching. You are solely responsible for complying with all applicable laws regarding recording, consent, and privacy in your jurisdiction (including obtaining consent from others before recording conversations where required). We do not provide legal advice about recording laws.

AI Coaching Disclaimer

Approach uses artificial intelligence to provide coaching suggestions, simulations, and feedback. This content is for informational and educational purposes only. It is not professional, legal, medical, mental health, or relationship therapy advice. Do not rely on the app as a substitute for qualified professionals. You are solely responsible for your decisions and interactions with other people.

Intellectual Property

Approach, including its design, text, graphics, logos, software, and content (excluding your user content), is owned by PjamaLama or its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the app for your personal, non-commercial use in accordance with these Terms.

You retain ownership of content you submit (such as messages and transcripts sent for coaching). You grant us a license to process that content solely to operate and improve the coaching features as described in our Privacy Policy.

Termination

We may suspend or terminate your access to Approach if we reasonably believe you have violated these Terms or if required for legal, security, or operational reasons. You may stop using the app at any time and delete your account via Settings → Delete Account.

Upon termination, your right to use the app ends. Provisions that by their nature should survive (including disclaimers, limitation of liability, and governing law) will survive termination.

Disclaimers

APPROACH IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW.

We do not warrant that the app will be uninterrupted, without errors, secure, or that coaching outputs will be accurate or suitable for your situation.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PJAMALAMA AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE APPROACH.

OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE APP WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE APP IN THE TWELVE (12) MONTHS BEFORE THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (USD $100), TO THE EXTENT SUCH LIMITATION IS PERMITTED BY LAW.

Some jurisdictions do not allow certain limitations; in those cases, our liability is limited to the fullest extent permitted by law.

Governing Law

These Terms are governed by the laws applicable in the jurisdiction where the operator of Approach resides, without regard to conflict-of-law principles. Courts with competent jurisdiction in that area may hear disputes arising from these Terms or your use of the app, unless mandatory consumer protection rules in your country require otherwise.

Changes to These Terms

We may modify these Terms from time to time. We will post the updated Terms on this page and update the “Last updated” date. Material changes may also be communicated through the app where appropriate. Your continued use after the effective date of changes constitutes acceptance unless applicable law requires a different process.

Contact

Questions about these Terms? Contact us at mars.v.niekerk@gmail.com.

See also our End User License Agreement, Privacy Policy, and data deletion information.